Buying a car is seldom a short process, so retailers benefit from keeping their clients comfortable throughout the process. At the NBC Retail Environments event, interior designer Feltus Hawkins Design showcased LiveWall as an inviting way to harness the power of living plants to put buyers at ease.
In the ever growing body of research on Biophilia (humanity’s innate need for connection to nature), researchers are finding that customers stay in retail environments longer, visit more frequently, and are willing to pay higher prices for goods when surrounded by plants.
For this installation, a mix of upright growing tropical plants create a bright and energizing display. The green wall plant palette includes Red-flowering Anthurium, Swiss Cheese Vine (Monstera adansonii), Philodendron ‘Lickety Split’ hybrid, and accented with ‘Siam’ Chinese Evergreen (Aglaonema ‘Siam’), and ‘Rojo Congo’ Philodendron.