Planted green walls offer a variety of benefits. They create appealing year-round beauty with seasonal colors, flowers, and scents. In indoor applications, living walls purify the air and improve air quality by reducing airborne dust and particulates. They also absorb sound to reduce indoor noise. Through the natural process of evapotranspiration, green wall plants release water vapor that cools indoor air in summer and brings healthful moisture to dry, heated spaces in winter. They also provide social benefits — experiences of tranquility, respite, and inspiration.
“Retailers also have bottom-line reasons for installing green walls. The unique effect of natural vegetation has been shown to draw shoppers into stores,” said Dave MacKenzie, the horticulturalist who invented LiveWall. “According to Terrapin Bright Green, LLC, an environmental consulting and planning firm, there is research evidence that consumers buy more in stores with carefully situated vegetation.”